How can adding a White Paper increase my business?

September 8, 2008 at 6:18 pm Leave a comment

One marketing component getting more attention lately is the White Paper. A White Paper is a report or article about a specific subject with a solution to a problem.  Adding a White Paper to your Web site is an easy way to add relevant content and reinforce your site as a source for information on your particular subject. It is also a way to encourage customers to sign up.  As an example a carpet cleaning company could write a White Paper on the best way to remove stains from carpet. They could post this article on their site or offer it as a benefit to signing up for their e-newsletters.  A helpful site for more information on White Papers is


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